Company Information


Founded in 1974, Geneva Watch Group is a global leader in the design, manufacturing and the distribution of digital and analog watches and clocks. The company creates timepieces under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Moschino, Tommy Bahama, Speedo, Ted Baker London and Zoo York. Geneva Watch Group also produces its own proprietary brands including Freestyle, performance watch brand for active and outdoor enthusiasts, Gametime, providing team sports logo watches for the NFL, MLB, NBA, NHL and major universities, and luxury watch brand BREIL. In addition to creating timepieces under license for esteemed brands and its own, Geneva Watch Group also designs and manufacturers watches and clocks under private label for most of the world’s largest retailers.

Geneva has assembled a world-class design team, bringing together the creative flair of experts from fashion capitals in France, Italy and the U.S. The members of our creative team have studied at some of the world’s premier fashion schools, drawing from their design masteries to create each style, from the stunningly glam to the sleek classic. This contemplative artistic process promises a variety of unparalleled looks, sure to catch the eye and sophisticated taste of today’s consumer.

Specializing in brand management, our designers seamlessly integrate and complement the nuances and characteristics of each brand, while enhancing the collection’s overall aesthetic. Our goal is to design refined watches that complement and emphasize the individual style of both the consumer and the brand.

At Geneva, quality is paramount. The dominant presence of our Far East manufacturing and sourcing resources, in addition to our devoted on-site team, guarantees accountability and efficient production at all levels. Our team promises to carry out each design into a scrupulously crafted finished product. We track every detail in production, maintaining full control as our experts manage time and product condition.

Our Production capabilities involve not only designing, manufacturing and assembly of complete liquid crystal digital and quartz analogue timepieces, but a full line of digital modules for all other consumer demands as well. Our production lines are set up in such a way that we can produce a variety of products to your full specifications and requirements and to ensure that your product will be unique from others.

We strive to maintain the same level of quality in the retail of each brand as we do in the design and production stages. From the moment we present a collection, we are committed to driving sales through and converting chic design and high-quality production into brand success.

Geneva takes a proactive approach in working closely with buyers and retailers within every channel, from the full spectrum of High-End to Mass Market retail stores. We offer support and management in co-promotional efforts, provide point of sale materials and help keep the inventory fresh through sales and market analysis. Our commitment is to the ultimate success of the collection.