Our Brand DNA emanates from our muse Sean John Combs. Sean John represents the entrepreneurial spirit of the new Americana. Our brand is aspirational, but equally important it is obtainable with an intrinsic value allowing our customers access into Mr. Combs’ lifestyle.
The brand targets a youthful rebelliousness willing to navigate and disrupt the status quo. Sophistication through quality garments reflect the customer’s attention to detail. Sean John caters to goal-oriented, highly motivated, career minded, over-achievers who are in their 2nd life phase.
Our brand services customers from 22-45 years old, but our design aesthetic and point of view centers around the 25 – 30 year old Millennial consumer.