Founded in 1974, Geneva Watch Group is a global leader in the design, manufacturing and distribution of fashionable, branded timepieces. The company creates and distributes timepieces under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, BCBGMAXAZRIA, BCBGeneration and Sean John. Geneva Watch Group is proud to be a part of Time Watch Investments Limited.


Geneva has assembled a world-class design team, bringing together the creative flair of experts from fashion capitals around the world. The members of our creative team have studied at some of the world’s premier fashion schools. Our designers coupled with our unique design process promises a variety of unique looks that are both trend and brand right - sure to catch the eye and sophisticated taste of today’s consumer.

Strong in brand management, our designers seamlessly integrate the nuances and characteristics of each brand with the latest in fashion trends to enhance each collection’s overall aesthetic. Our goal is to design refined watches that complement and emphasize the individual style of both the consumer and the brand.


At Geneva, quality is paramount. The dominant presence of our Far East manufacturing and sourcing resources, in addition to our U.S based supply chain team, guarantees accountability and efficient production at all levels. Our teams carry out the development of each design into a scrupulously crafted finished product. We track every detail throughout the production process, maintaining full control. This allows us to manage timelines, production conditions and end results.


We strive to maintain the same level of quality at the point of sale for each brand we work on as we do in the design and production stages. From the moment we present a collection, we are committed to driving sales through to the end consumer and converting our designs and high-quality products into brand success.

Geneva takes a proactive approach in working closely with buyers and retailers within every channel, from traditional brick and mortar retailers to non-traditional outlets as well as direct to consumer ecommerce retailers. We offer support and management in co-promotional efforts, provide point of sale materials and help keep inventory fresh through sales and market analysis. Our commitment is to the ultimate success of each collection we bring to market.


Time Watch Investments Limited is the leading manufacturer, brand-owner and retailer of watches in the PRC national brand watch market, established in 1988, under our core proprietary Tian Wang (天王) brand which we have developed into a well-known brand in the PRC. Tian Wang was the top national watch brand in the PRC in 2011, with a market share of 11.1% in terms of retail sales value among approximately 130 national watch brands. Tian Wang was also the top national watch brand in the midend watch market in the PRC in terms of both retail sales value and retail sales volume in 2011. As at 31 December 2016, we directly control and manage our extensive sales network which consists of 3,088 POS covering 30 out of 31 Provinces in the PRC.