While Ted Baker’s travels around the world have become the stuff of legend, it was his triumphant return to Britain in 1988 that saw him establish himself as a shirting specialist of some repute. Ted quickly went on to develop a wide range of exceptional menswear and womenswear designs (not to mention all manner of stylish accessories), thus setting high standards as a firm foundation upon which the brand could be built.

Since the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a sense of humor, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.

Ted’s always said that it’s best to invest in things you wear every day which is why, having ensured the stylishness of his customers’ wardrobes, he turned his attention to watches. Ted creates timeless timepieces that offer a unique mix of high quality, unusual detailing and individuality. They are designed to embody the brand’s core values, provide the perfect counterpart to his main collections and meet his customers’ high expectations.

After all, Ted knows precisely what makes his customers tick.